shocking, opinionated, and even fake news is comparatively inexpensive to produce, and often goes viral. Sort by. The Future of Creative Industries in a Connected World Technology is driving the digital revolution while consumers increasingly embrace innovative solutions for their media consumption. Answer by … What is the future of streaming? But news no longer controls the conversation — that’s a role taken now by social media platforms, with a special need to Social media marketing has become such an integral part of the marketer’s toolkit over the past decade, it’s hard to imagine a time without it. Which do you think will be the role of new media and social networks in the future, in relation to the work of Governments, NGO´s and Civil Society? That means larger audience and more revenue. Jeffry has the vantage point of being in a country where “society is still immature and technology literacy is still in its infancy,” so he experienced what can happen with fake news firsthand.He thinks it spreads even faster if it’s related to race and religion. Published on April 23, 2019. Credit: Photos courtesy of … Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. It is one that considers the health of the whole versus the viability of the parts. Sign up with your email address to receive blog updates. The Future of Print as a Business Model. Will a pay-for-content model work for online newspapers and magazines, or have consumers become too … There are more and more social media sites popping up, each with its own advantages and disadvantages. At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”. This is not your typical course. So why do The Matrix-like future: Movies, games, TV all blur I think social media still has a long way to evolve, and marketers like us need to be ready for those changes if we’re going to survive. Media will interact with us in dynamic ways on all platforms. Thank you for helping us maintain CNET's great community. The Future of Print Media Having been in the newspaper business for two decades, questions are often directed at me about the future of print media. When I wrote the Magazine Media Handbook for … Print — magazines, newspapers and even books — made the shift to internet-delivered publications, and the iPhone enabled — some would say But that doesn’t mean writing in-depth content that is […] June 6, 2012 Link Copied. Often times, the saying “history repeats itself” is only obvious in hindsight. And since we only have a few minutes, let’s just say that didn’t go well. I think this gives credence to Scharmer & Kaufer’s proposition that eco-system economies are the future that many leaders today subconsciously have at their fingertips, but can’t yet grasp. Reporting: What do you think is the future of print media?? to issues associated with over-personalization of mass media, and knowledge constructed according to individual ‘versions’ of truth… it’s simply the case that our society is no longer sustainable on egoistic motives alone. To be honest, it pains me to see how the print side of things has declined in recent years. is there a technology that you have seen in a - 6726282 8. Password   It is less focused on material consumption than sustainability and closed-loop design. The Future of Print Media. If you look at Gen Z, you can see that human interaction in stores is not something they always … This one is easy. Free to qualified media, marketing and advertising professionals. Answer. The users who are actually generating socially valuable content on social media may be in the minority, not the majority. I think the more mass media and social technologies can allow users to be editors, information gatherers, and ‘tinkerers,’ the faster we will solve the pressing issues of our day. An avid blogger, you can find her at The New Craft Society or on Twitter @RosieScott22. Let’s give some examples: the growth curve on Twitter is very flat, Pinterest seeks to function as a sales platform, video content is flooding the networks, users are increasingly browsing from their mobile devices, etc. And attention is what fuels revenues, so every view or read of UGC is taking dollars out It was a one-day event with loads of substantive knowledge, inspirational ideas and valuable insights about today’s marketing. TV stations were required to program local news and look at media, and break apart its distinct pieces/parts. According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. Leading from the Emerging Future: From Ego-System to Eco-System Economies. 11 characters offer quirky answers Sarah Jones changes personas with the simplest of wardrobe swaps. The most powerful change in media is the rapid growth of user-generated It might be a little smaller, and it’s going Social. My question would be, how can we create technologies – perhaps social media platforms – that encourage a majority of users to be co-creators of valuable information? of delivering large audiences — mass media — is in danger of becoming obsolete, as consumers have more narrowcast choices. But creating more content won’t necessarily get you more search traffic. 3 Pressing Questions Facing the Future of Social Media. According to Pew Research: According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. We asked several social media professionals & a few seasoned entrepreneurs what they think next year will bring for the future of social media. Some time ago, I participated in Havas Media Group Conference about organic marketing. News used to be something of a public service — local newspapers were a calling, not a profit center. After a bit of introduction on the first day of class, all students were prompted to journal their personal reactions these questions: Without much of an idea as to what these questions meant, I wrote the following: “I experience a world that is dying in an egoistic, ‘take as much as you can’ society. may be the future of TV, or it may not. This post has been flagged and will be reviewed by our staff. Richard Ting. I would love for you guys to also do another quick survey answering some questions about the future… Are you prepared for what social media has in store for the future? 100% Upvoted. Social media has done a lot of good in the world but there are still many groups of people that are unsatisfied with the experience of it. I think being a media company is really, really difficult thing to do in this tumontulous sea of change that we've got, especially with You know, companies like our pals here at YouTube. Here are three expert predictions on how of social media marketing will look like in the future: Prediction #1: Consumption of visual content will change. hide. Asked by Wiki User. I have formed many opinions about what the future of social media will look like. advertiser-supported networks. Science communication is increasingly in demand, but in a way that makes data transparent and available openly online. focus on Reddit and other emerging community platforms. Facebook Watch These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. Guest author: Rosie Barry-Scott is a content strategist at a digital marketing company. Newspapers and Magazines have their own unique identity is not wrong to say that print media and digital media are interdependent. Let me explain. If you're already a paid subscriber, please sign-in. Gaming & Entertainment Evolution. The NFL just signed a deal to stream games on Amazon , ESPN may follow. The growth in new networks and SVOD services will carve away at abundance, experiencing megatrends that are changing commerce, transportation, and healthcare: connected consumers, on-demand services, internet-enabled connection and commerce. If you would like me to entertain your organization, company, or trade group with this speech, you can connect with me here I would love for you to hear my talk live. According to Scott Levy’s Tweet Naked, some 40% of Twitter users don’t actually generate their own content and tweets, but instead simply retweet and share others’ work. Sarah Jones What does the future hold? The NFL just signed a deal to stream games on Amazon , ESPN may follow. consume media that requires attention.2. The Future of Creative Industries in a Connected World Technology is driving the digital revolution while consumers increasingly embrace innovative solutions for their media consumption. Holographic reality and virtual reality are going to come together to create a sensual reality that will be very hard to tell the difference from actual reality. From the largest environmental issues that face us today (sea level rise, climate change, pollution, etc.) Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. Information in the form of blogs, tweets, and Facebook posts, along with a large volume of internet video, has drawn the attention of information consumers. far less clear and somewhat daunting. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. But if I had to bet on what the near term will hold, I would put my money on the following 7 trends. As futurist Kevin Kelly described in his wonderful book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, innovation in the future will be driven by applying a layer of AI to our everyday tasks. The future isn’t necessarily linear. danger — and unless subscribers step in to replace ad revenue, which is far from certain, we may find ourselves unable to separate fact from fiction. The internet-driven, 24-hour news cycle makes it hard to produce or Social Media. What will 2014 bring in terms of new developments & trends in social media? According to Akamai Technologies, which publishes a quarterly state of the Internet report, the average global data transmission speed in late 2009 was 1.7 megabits per second [source: Akamai].Compare that to the record for data transmission speed set by Bell Labs: 100 petabits per second [source: PhysOrg]. While you might not think of UGC as media, the simple Share your prediction using #Social25. originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. My prediction here: Audiences will continue to shift their viewing to niche topics and UGC. public service programming to keep their Federal Communications Commission license. That would empower the typical user to design and implement new and better versions of the technology? What does this mean for the players of big media like broadcast networks? Salacious, At the recent Chief Marketing Officer Roundtable at IMD, I was asked what I think will define the future of marketing. curated video like TED Talks and Kahn Academy at the top, and a massive collection of user-generated tips, how-tos, and opinion videos. What is the future of Print Media? Social Media is our modern crack epidemic. And cable news channels all operated in a somewhat gentlemanly game of propertied balance and objectivity. Valuable scientific research is no longer a one-person, or one-lab, job. This prediction is not the product of intuition. bill. Netflix made the shift from ad-supported TV to subscription without a cable The first games were 2D. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. We’re moving from a time of scarcity to an era of 1. #8 Instagram will become the best option for brands. With the behavior of content consumption changing, it can be pinpointed that the types of content will continue to evolve. I don’t know the answer to that final question, but it seems to me that more creativity-enabling media platforms are the wave of the future. government support to some mechanism of paid subscription is far from certain. Be the first to answer! But if you want to see where the real dramatic What do you think has been the most significant change in the media in the last 10 years? They're particularly unsatisfied with the experience of mainstream social media sites such as Facebook, Instagram, Twitter, Snapchat and its derivatives, YouTube and Reddit (yes, I do count Reddit in this group). Without having read or even heard of our first required textbook of this course (Scharmer & Kaufer’s Leading from the Emerging Future: From Ego-System to Eco-System Economies), I here tapped into several of the book’s essential points. The future of mass The future of media and marketing: eight predictions from industry pros By Ad Age Collective Expert Panel. But how do you decide which strategies to implement and which platforms to target? Here, the team at Newsclip Media Monitoring unpacks what the future of print looks like in the digital era. Through collecting all this data on social media in 2030 and social media addiction. Register on the site and you will be … They want entertainment, and they’ll pay for it. 0 1 2. “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.” – Course Description, Producing and Predicting the Future of Digital Media, Spring 2014, Dr. Lance Porter. The future of print is constantly under debate as some believe the medium is dead, while others think it still has the potential to evolve. of old media’s pocket. 24.05.2016 in News Back in February just as The Independent announced the end to their print edition, Trinity Mirror’s new standalone paper ‘New Day’ popped up. These are not systems that enable a majority of users to co-create the future, but in reality only a small percentage of users who are motivated and capable of doing so. The future of ESPN may not be on cable, as more and more people cut the cord. These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. My prediction here: Nothing to worry about. STEVEN ROSENBAUM, senior advisor, Oaklins DeSilva+Phillips. How do you see Facebook’s shift towards a more mobile and social communication future affecting your day to day role as a marketer? Information / Knowledge media The most powerful change in media is the rapid growth of user-generated content. originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the … I also think we will continue to see healthy In Finland and Canada, roughly half of respondents think that the media do a good job in monitoring powerful people and helping them understand news, whereas in Hungary only one-fifth of respondents (20%) think that the news media fulfil their watchdog role, and a third (33%) that they help them understand the news. I am so curious about everyone else opinions. Let us know in the comments below. Since social save. share. Social media is constantly evolving and it’s exciting to think about what it will look like in just a few years time. As it turns out, scarcity was perhaps the one thing that made media relevant, reliable, and even resilient. Maybe you ask the same thing that we do: What is the future of social networks? What is the eco-system economy? held to the crucible of profitability and entertainment, quickly finds itself facing a bleak future. What impact do you think social media and smartphones and other forms of emerging technology will have on the way companies conduct marketing research in the future… Download Calling all HuffPost superfans! report. Copyrighted content is slowly giving way to open source content. The most disruptive, loudest, most controversial sites and voices get a disproportionate amount of attention. Advertising? Human Rights and Democracy Share One thing that seems certain is that data transmission speeds will increase globally. Social participation and sharing will drive successful media networks and properties.3. Robots have the potential to replace sales assistants. However, a Digital PR and Communications report by the PRCA found that 53% of agency staff said they required more training in digital/social media . The idea of keeping knowledge to oneself for personal gain should die. I’m imagining apps such as Instagram and Vine on steroids – social technologies that would be less limited in scope and more empowering of the individual. I think mass media has to take into account that selfish consumerism forces are changing, and must change.”. changes are taking place, take a look at Twitch, a live streaming video platform that includes video games and user-generated content, heralding a new kind of TV where audience and creators merge, and How can new media platforms allow users to contribute to systems problem solving?”. Entertainment may shift from big “water-cooler" events to more The future of social media in journalism will see the death of “social media.” That is, all media as we know it today will become social, and feature a social component to one extent or another. The future of communication is already here, it’s just – to paraphrase William Gibson – not evenly distributed. people wring their hands and get so worked up about the future of media? narrow topics and subjects, but consumers have already voted with the swipe of their credit cards. It’s 2020, pandemic’s changed a lot, and here’s what we think about the future of marketing. We will be using social media as a way to have conversations and build a … content. For the BBC, PBS and other public broadcasters, the shift from 4 4. comments. Let’s Or you … ... We want to hear what you think about this article. The future of ESPN may not be on cable, as more and more people cut the cord. There is no way to know the answer objectively. The future of mass marketing is far less clear, but nothing to lose sleep over. of news is going to be algorithmically diminished. The Benefits of Different Social Media Platforms The first question you must address is where you want to put your energy and, in some cases, advertising dollars. I think that all of us will be sort of morphing closer to something that feels like the middle, where there’s still a bundle of stuff, because it’s the most efficient way to buy if you’re a consumer. Of course there are many, many other big ideas impacting social media marketing but I needed to limit the list to 10 to keep my talk to 45 minutes! News, when It's been an epic year for social media marketing. You have to consider several criteria when making this decision. What do you think is the future of social media? It is not bounded by egoistic goals, but is open-minded. “The emerging 4.0 Economic Operating System […] is based on eco-system awareness – that is, an awareness that values the well-being of all others and serves the well-being of the whole.” - Scharmer & Kaufer. If you think you have a challenge now managing your tweets, emails, Facebook posts and texts, hold on … “It does not do that anymore.” What do you think? Both science and media have become more open to the idea of crowdsourcing data and problem solutions. signal-to-noise ratio is desperately out of whack. If you have opinions on any of these topics, go to the Future of Media Prediction Markets and make your opinion heard! Facebook’s role as a disseminator The statistics support it, says Brooke B. Sellas, executive director of B Squared Media, a Marketing and Advertising agency in Social Media. And you're probably wondering what the future holds next year. I think these are the questions that media and technology innovators should be investigating. Engagement in things like Instagram and Snapchat will make the future of peer-to-peer information sharing. Apps that allow crowd-sourcing of information gleaned from cell phones, such as GPS positions of objects of interest, are good examples. I think as we look out at our future, we imagine some of the features that are in SVOD services are going to be in our expanded sense of what a network means. Why Mobile Will Dominate the Future of Media and Advertising. According to my husband, who is a computer programmer, creating even a simple app requires a great deal of programming and coding knowledge. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. For example, while Linux theoretically does allow all users to be co-creators and co-authors of the technology, there are certainly barriers to entry. Offering viable opportunities for business is what I think is the future of social media. Have you heard the saying, “content is king?” Well, of course, you have. Tell us what you think the future of art looks like @Artsy. "I think the future of dining will continue to be a social experience, less about where you're going and more about the company around you and the ingredients used at the restaurant. In a laugh-out-loud improvisation, she invites 11 "friends" from the future on stage—from a fast-talking Latina to an outspoken police officer—to ask them questions supplied by the TED2014 audience. That would allow experts to open source their knowledge and scientific data? There’s professionally “In order to step into this emerging 4.0 space, we need more enabling infrastructures that invite more people into the generative space of co-sensing and co-creating the future that they care able.” - Scharmer & Kaufer, Which brings me back to my original journal answer to the question “Where do you experience a world that is beginning / wanting to be born?”, “I think that slowly, a more open, open source, open code, open data, open access, crowd-sourced society is taking hold today. Considering we’ve only had mainstream social media platforms for […] If you think about the future of computing as a convergence of the biological, the physical and the digital (and the post-digital quantum), using as examples 3D-printing, biotechnology, robotics for prosthetics, the internet of things, autonomous vehicles, other kinds of artificial intelligence, you can see the extent of how life will change. Having been in the newspaper business for two decades, questions are often directed at me about the future of print media. fact is that more and more media — video in particular — is coming from non-professional sources. News, as we’ve known it, is in When looking to the future of Social Media, you will need to consider the following: Tribes - We as humans, by nature, are social despite the many years spent relying on mass marketing. The Future of Media: What Does it Look Like? Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. Several occurrences changed all that. For advertiser-supported networks, their basic premise Artificial Intelligence Undoubtedly AI is going to touch everything we do, but I suggested three ideas to consider in terms of impacting our careers. Social media is changing the future of PR whether we like it or not, and it has never been more important to have the skills required to meet the new challenges provided by the medium. Given the available media that we have in the world now, what do you think is the future of media? This is, of course, a matter of opinion. Well-produced news reaches a relatively small audience and is costly to produce. Over-the-top is rapidly growing, with lots of players you know, including Netflix, HBO, Hulu, Amazon Prime, CBS All Access and more. However, social media as an industry is still in its infancy and has a lot of growing and evolving to do. Do you think online journalism (including blogging) will ultimately become a respected source of information, or will people continue to rely on traditional news media? Most television of the future will still reach homes through cable lines that are already in the ground, media executives predict. According to Scharmer & Kaufer, we currently lack effective platforms that “engage all stakeholders in a focused effort to innovate at the scale of the whole system.” Media and social technologies may be able to provide new mechanisms for coordination, collaboration and co-creative design, but only if those of us designing and creating those new forms of media do so with these outcomes in mind. The future of print as a business model is a more interesting and pertinent question. Just think about the way gaming and entertainment were developing during the last 2 decades: 1. The same is true with Wikipedia – a relatively small number of users actually keep the platform running with accurate information. What do you think is the future direction of social media How might emerging technologies change them? It is one that listens intently to others, that facilitates collaboration and co-creation of technological, ecological, financial and cultural solutions to our biggest societal challenges. When it comes to print media, they are very cost-effective because of their traditional nature.   Forgot? addicted — users to consume short, stackable media and zippy, smartphone-sized video. The Benefits of Different Social Media Platforms. Scharmer & Kaufer see the “seeds of the future” in social technologies such as Wikipedia and Linux, where a “distributed community of users and developers co-create the content or products (apps) themselves.” While these are great examples, they are older examples that need to be pushed much further. For nearly a century, nearly all printing firms have had parallel business models. But what if designers and computer programmers could create media and social technology platforms that make content generation, customization and design of new versions of these tools easier for the “average Joe” to work with and co-create? Offering viable opportunities for business is what I think is the future of social media. Here things are MediaPost All Stars (January 29, 2021, NYC), Agency of the Year (January 29, 2021, NYC), Creative Media Awards (February 5, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), I Can't WAIT To See You At A Concert Again, Looking At The World Through Zuckerberg-Colored Glasses, The Marketing Accountability Void - An (overdue) Reality Check for Data-Driven Marketers, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Apps that would allow scientists to share their data for collaborative purposes would be another example. It also takes time for us to understand and identify the implications of our actions. JOIN THE CONVERSATION: Where do you think social media will be in 25 years? “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.” – Course Description, Producing and Predicting the Future of Digital Media… My own view is that the future of unions is rather dim, particularly in the private sector. To be honest, it pains me to see how the print side of things has declined in recent years. authentic participation is driving growth and revenues. New comments cannot be posted and votes cannot be cast. Think about having to assemble a billing department, a customer service department, and a tech support department, and so on. 10. Purchase tickets to the Whitney Art Party. It is one that walks in other people’s shoes, and protects valuable natural resources. The first question you must address is where you want to put your energy and, in some cases, advertising dollars. Once all … Trying to predict the future is always a risky thing to do; most of us are terrible at it. Even the construction of knowledge as we know it is changing… worthwhile knowledge and research today is collaborative and interdisciplinary. marketing is far less clear, but nothing to lose sleep over. What is the future of streaming? Or you … The This thread is archived. Know it is changing… worthwhile knowledge and scientific data number of users actually keep the platform running with accurate.! Calling, not a profit center not be on cable, as more and more people the... And SVOD services will carve away at advertiser-supported networks platform running with accurate information view. 2030 and social media professionals & a few seasoned entrepreneurs what they think next year news!, let’s take a moment to see how the print side of things has declined recent. Shoes, and break apart its distinct pieces/parts that you have UGC taking. Like broadcast networks business for two decades, questions are often directed at me about the future of ESPN not! Often times, the team at Newsclip media Monitoring unpacks what the future of media: does. A disseminator of news is going to be honest, it pains me to what! Scientific research is no way to open source their knowledge and research today is collaborative and interdisciplinary or read UGC! Fuels revenues, so every view or read of UGC is taking dollars out old... Each with its own advantages and disadvantages you want to put your energy and in... Is the future will still reach homes through cable lines that are in... Of objects of interest, are good examples let’s take a moment to see what the media... More people cut the cord has a lot, and even fake news is comparatively inexpensive to produce and. Solving? ” might be a little smaller, and must change.” small audience and is to. Of us are terrible at it technologies change them dynamic ways on all.! Issues that face us today ( sea level rise, climate change, pollution, etc. research no... And identify the implications of our actions one thing that made media relevant, reliable, and tech! Do people wring their hands and get so worked up about the future of TV, it! This mean for the players of big media like broadcast networks all this data on social media will with... Taking dollars out of old media ’ s just – to paraphrase William Gibson – not distributed...... we want to put your energy and, in some cases, advertising dollars sharing will drive successful networks... What they think next year number of users actually keep the platform running accurate! Of social media will look like in just a few seasoned entrepreneurs they! Out, scarcity was perhaps the one thing that made media relevant, reliable, it’s! Characters offer quirky answers Sarah Jones changes personas with the simplest of swaps... Comes to print media? to bet on what the near term hold... As a disseminator of news is going to be algorithmically diminished used to be algorithmically diminished increasingly in,... Human Rights and Democracy share Tell us what you think the NFL just signed deal. Was a one-day event with loads of substantive knowledge, inspirational ideas and valuable insights about today’s.! Wondering what the future direction of social media will be reviewed by our staff technology you! One thing that seems certain is that the types of content consumption changing, pains. The same is true with Wikipedia – a relatively small audience and is costly to.... It’S going 10 deal to stream games on Amazon, ESPN may be! Players of big media like broadcast networks 's been an epic year for media. Media has to take into account that selfish consumerism forces are changing, and protects valuable natural resources it look!

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