Already tagged. Brands must now be bold to catch the digital shopper’s eye to get sold. Be ready for an uplift in sales and ensure there is enough stock to meet forecasts, regardless of the fulfilment method. Keep your hand on the pulse of your customers by monitoring their changing needs in this difficult time. Aynsley Peet: Look to showcase your brand with brand content, create a dynamic approach to digital marketing and look to be flexible through a test, test, test approach for campaigns. We all know the proven concept of traditional brand growth is an augmentation of making sure brands are top of mind through mental availability combined with physical availability through in-store and immersive experiences to improve sell through. By getting that right, brands can maximise their digital availability and make all elements of their distinctive assets work even harder. Mediatel Media Research Awards 2020. Brands therefore need to ensure they are consistent with their product content and ensure images are fit for purpose across multiple devices and channels. Speaking during Mediatel’s Future of Brands event, the company’s global digital director, Sridhar B, explained what was driving those changes. One of the questions I was asked at Mediatel’s recent Future of TV Advertising UK event was “Will more streaming mean a more diverse distribution landscape for ad-supported television, and how should advertisers think about the opportunity in this space?” or words to that effect. How important is ecommerce to your brand, or the brands you work with? edit your comment before publication. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Ksenia Khalina: One of my current projects is leading an expat relocation company in Austria that works with clients such as Nestle, Bosh, Microsoft and Dynatrace. Ebiquity Director of Media Martin Radford presented the key findings from the report at the 2020 Mediatel conference, The Future of Brands, on 5 February 2020. Awards. Already tagged. Read Advanced Television coverage of the report. To make this feasible however, brands need to have the necessary infrastructure in place, like a Digital Asset Management (DAM) or Product Information Management (PIM) system, content syndication partners, payment solutions and assets to suit the Storefronts. Plus, for a new payment option, Klarna works very well. Other Mediatel Events; DTC: The future of brands? In this roundtable, Mediatel Events' Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. With the forced closure of all nonessential retail stores as part of strict lockdown measures, consumers have been forced to change their buying habits. Ksenia Khalina: Focus first on customer understanding. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Already tagged. Celebrating the leaders of media research. Lunch. We saw some of our highest performing pieces of content. Mediatel Events spoke with six key figures from the audio world to discuss how they have dealt with the coronavirus crisis and what next for radio, streaming, podcasts and voice technology. Already tagged. Additionally, they need to ensure consumers can complete the journey in the same channel as often as possible. ... And what is your prediction for the future of audio and how it will come out of this? Already tagged. You can find the full programme listed below! Mediatel-Newsline Mediatel News ... Home; Videos; Playlists; Channels; Discussion; About Play all. Sam Tidmarsh: And as my last question, what is your key takeaway for ecommerce brands from the pandemic? With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. Ebiquity’s Christian Polman reflects on the key takeouts from Mediatel’s Future of Brands conference. The Future of Audio In association with: Starting on Monday 6 April 2020 and running until Friday 17 April 2020, Mediatel News and Mediatel Events brought you The Future of Audio – a two-week digital experience of interviews, in-depth features, analysis, opinion pieces and a live streamed event on Thursday 16 April 2020. As Beauty and Luxury brands scrambled to expand their ecommerce capabilities during the first lockdown these brands had to adapt quickly, and rethink their approach to marketing and media. We look forward to participating in another great debate later this month, this time all the way down under, at the Future of Brands Sydney. So, communicate and be honest with lead times and delivery expectations. The organisers are … In addition to behavioural changes, we are seeing more than ever a rise in ecommerce retailers. Andy Boddy: The resilience and focus of our team has been incredible. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. This is an unprecedented time and supply and demand for online business has shifted considerably. Full day. Getting up to speed with the demands of the new digital shopper, they have had to consider everything from checkout optimisation, to homepage personalisation, to multichannel inventory management. Also improve on-site experience through personalisation. Aynsley Peet: We are purely ecommerce. Loading... Unsubscribe from Mediatel News? However, in today’s environment we need to shift this concept and focus on a combination of mental availability and digital distribution combining the entire value chain – pick, pack, ship as well as the unboxing experience. Matt has worked in the radio industry for more than 35 years and is a highly skilled audio producer, copywriter, and director. Lockdown or no lockdown, people are staying at home more and driving huge booms in e-commerce. Therefore, in order to improve penetration, share and profitable margins on their portfolios, brands must embrace new and emerging channels within ecommerce to stay relevant based on new consumer shopping habits. In this roundtable, Mediatel Events' Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. It was the third year running that we had sponsored the event, and it’s a great coming together of brands, media owners and platforms, and agencies. Already tagged. These tech solutions are now part of an intricate ecosystem, and brands must manage it in-house or through a partner to ensure success. There are many great examples of brands that succeeded during pandemic through providing DTC ecommerce solutions. In fact, they can connect journeys from Facebook, Instagram or WhatsApp, allowing customers to browse and purchase in their desired platform. How Diageo is raising the bar in Ecommerce. Future of Brands: Media as medicine in the age of well-being. Public. The Future of Brands: Ecommerce conference featured speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. It is so important before Christmas to deliver hope and joy to the customers! PAMCo: Total brand reach of UK newsbrands, Five key takeouts from the latest PAMCo release for newsbrands, October ABCs: FT and Observer buck the trend as circulations drop, September ABCs: newsbrand circulations begin slow recovery, August ABCs: Newsbrand circulations plummet post-lockdown, Rajar Q1 2020: National stations and networks, Rajar Q4 2019: National stations and networks. Following the huge success of Mediatel’s Future of Brands event in London for the past two years, Mediatel in association with Ebiquity brought this event to Sydney for the first time on Wednesday 27th February 2019. 12 Aug 2019. Why the brand will be the last form of competitive advantage Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said. Etiam mollis porta justo, id pulvinar lectus aliquet in. Gemma Spence: Stand out on the shelf. 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